Reel testing and insights for Instagram creators

Good views, barely any follows, and no idea why. Studio shows why a reel worked and what to test next.

Free for up to 30 posts. Official Instagram API, no password sharing.

Why Instagram reels feel random

You get 1,500 views and barely any follows. One trial reel works, then it's back to slow. Someone posts a coffee mug and gets 500 comments. You change the hook and it still flops. And nobody can tell you why.

Studio puts every reel next to your average

Studio imports your posts and syncs insights about every 15 minutes. Open a reel to see what made people stop, stay and follow. See the three numbers

From one idea to a tested reel in 5 steps

Test the clip first, then the on-screen text, then the caption and sound.

1 Connect your account

Log in with Facebook. Your posts import and insights sync on their own.

2 Make many versions at once

Pick 3 clips and 3 on-screen texts. Studio renders all 9 versions of one reel.

3 Post them as trial reels

Trial reels go to people who don't follow you first. Post now or space them out.

4 Compare them side by side

Posts at the same age, per 1,000 views, with what changed between them.

5 Decide what to post next

Each test ends with a choice: repeat it, adjust one thing, or pause it.

Watch time and skip rate are your north star on Instagram

Skip rate
How many people swipe away in the first 3 seconds. If 6 in 10 skip, the first frame is the problem.
3-second hold
How many are still watching at 3 seconds. It tells you if the hook stopped the scroll.
Average watch time
How long people stay. Studio puts it next to the reel's length and your average.

Studio marks the clips already on your feed

A clip that got 2,000 views on your feed can flop as a trial reel. Upload clips to the Footage library and Studio marks the ones you already posted.

Ideas library
Save reels you like with the Chrome extension.
Search your clips
Find a clip by what's in it, then make versions from it.

Questions before you join

Meta is reviewing the app now. Until it is approved, new creators can't connect yet.

Read how data deletion works

Why does Studio need a Facebook Page?

Studio connects through Facebook Login, Meta's official route. It only works for Instagram Professional accounts linked to a Facebook Page. You link it once.

Does Studio get my Instagram password?

No. You log in on Meta's own page and Studio reads posts and insights through the official API. Delete your data any time.

Do I have to show my face on Instagram?

No. Camera shy, or keeping your kids off camera? Studio reads views, clips and on-screen text, so hands, food, places and voice-overs work the same.

How much time does Studio take?

One login. Then your posts import by themselves and insights sync about every 15 minutes.

Is Studio a course?

No, it's a tool. Pepijn shares his own tests on @pepetravels, flops included. There's no course to buy.

A note from Pepijn, who built Studio

I run @pepetravels and test trial reels on it in public, the flops too. I kept asking "but why?" about my own numbers, so I built the tool I wanted.

I'm documenting what I learn, not guruing. Studio won't promise you a viral reel. It shows you what happened, so your next test is a better guess.

Pepijn Steijger, founder

Pepijn Steijger, founder of Pepetravels Studio

Pricing

Start on Free. Move to Pro when you test more than a few reels a week.

Premium adds AI to Pro, for $34 a month. It's coming later.

Free

The essentials to see what you post.

$0

Where every account starts

Log in
  • Up to 30 tracked posts
  • Insights dashboard, last 30 days
  • Compare 2 posts at a time
  • 1 concept board